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Free for customers. Free for businesses until it's worth paying for.

We don't take a cut of your jobs. You keep what you charge — we charge a flat monthly fee for the assistant, and nothing at all until you've had 5 jobs from us.

Listing

Free

Be findable, and take your first jobs at no cost.

  • Listed in the local directory
  • Your first 5 jobs through us, free
  • No commission on those jobs
  • Text / WhatsApp job alerts — reply YES or STOP
  • No card, no contract
List your business

Stays free. We only ask for money once you have seen the work.

Most businesses start here

Assistant

£39 /month

Ema answers your customers and books the job, around the clock.

  • Everything in Listing
  • Unlimited jobs — no per-lead fee, no commission
  • Ema Assistant on your directory listing, your own website and WhatsApp
  • Answers from your site content — nothing invented
  • Ema Calendar with buffers and reminders
  • Ema Booking — customers pick a slot in the chat
  • Priority placement in the directory (marked as paid)
Start free, upgrade later

Monthly rolling. Cancel any time and keep your free listing.

Deposits

+£10 /month

Stop no-shows by taking a deposit at the point of booking.

  • Everything in Assistant
  • Take a deposit when the slot is booked
  • Paid directly to you via Stripe — we never hold your money
  • Automatic refund rules you set
  • No-show and cancellation reporting
Talk to us

Stripe’s own processing fees apply and go to Stripe, not to us.

Why we don't take commission

Because we couldn't collect it honestly. A customer finds you through us and then rings you direct — did we earn a cut? You take one job through us and the customer comes back to you next year — do we invoice you for that too?

Every answer to that is an argument, and we'd rather not have arguments with the people we depend on. A flat fee means you know exactly what you're paying, and a good month is entirely yours.

On paid placement: businesses on a paid plan appear higher in the directory, and we label that where it happens. Paying us doesn't make anyone better at their trade and we won't suggest it does.